A well-designed logo can help a community bank tell a brand story, represent its values and draw in new customers. But what makes a logo memorable and effective? We asked design experts and community bankers.
As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started.
Community banks use dozens or even hundreds of vendors—making it critical that they have an efficient way to stay compliant, track performance and more. Some banks are using a combination of software and internal personnel and systems to do just that.
Supporting local causes and charities is a core differentiator of community banks. To that end, some community banks have elected to form foundations to be lasting stewards of their charitable contributions.
Americans were already headed toward greater adoption of contactless payments when COVID-19 changed the way they shop. Now, data shows that contactless payments will be a new normal for many, even after the pandemic. For community banks, it’s time to get ahead of the trend.
Using data from your community bank, an ad campaign or public sources allows your marketing efforts to find potential or existing customers who’ve already shown interest in your brand.